Boost Depressed Emotional Marketing Values“Communication is the key of effective marketing. And the key to communication is being able to reach the client at an emotional level, involving them in your copy, and invoking their deeper thoughts.” - The Advanced Marketing Institute Do your marketing headlines receive enough attention? If not, perhaps they lack Emotional Marketing Value (EMV), a problem you can diagnose with the Emotional Marketing Value (EMV) Headline Analyzer devised by The Advanced Marketing Institute. Through research, The Institute has assigned emotional value to words and then determined if they incite intellectual, empathetic, and/or spiritual emotions. It’s believed higher EMV stimulate higher reader response. The Institute has made this analyzer available to everyone; all you have to do is go to http://www.aminstitute.com/headline/index.htm, type in your headline, and “pop,” you have a score. If you have a low EMV headline, replace a weak word(s)with more potent words, and again put the headline through the analyzer. Continue until you’re satisfied with the score. (Most professional copywriters ―advertising/marketing writers ― tend to write headlines utilizing 30 to 40 percent EMV words. The most gifted copywriters lean toward 50 to 75 percent EMV words.) I pitted potential headlines/titles for this article against the Headline Analyzer, and here are my EMVs:
I could have used the 100-percent headline/title, “Emotional Marketing Values,” but I wanted to add movement with a verb, so I picked “Boost Depressed Emotional Marketing Values.” Note: The more descriptive verbs tend to boost the score. I suggest you use this tool to boost your depressed Emotional Marketing Values, and while you’re at it, boost your readers’ attention. Faye Quam Heimerl © 2009 Faye Quam Heimerl of Quam Editorial loves to add emotional oomph to your headlines, book titles, chapter titles, and more. Email Faye at Faye@QuamEditorial.com or call 303.505.3530 |
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